The proof is in the pudding! 👇
When it comes to selling your products on Instagram, you feel stuck — and a little lost too.
You’re posting about your products
You’re using hashtags (are they even relevant anymore?!)
You’re replying to comments and love notes in the DMs
You’re even making Reels every now and then
You know Instagram works because you’ve seen it work for other people — but you have no idea how to make it work for you and your business.
I mean, you’re ticking all the right boxes:
You’re getting some engagement and starting to get sales so you know that Instagram DOES have the potential to take your business to the next level.
But you don’t actually know what you’re doing.
You’re just posting what you can and hoping for the best.
You’re hoping the overwhelming and forever-changing algorithm will stop hating you (it doesn’t hate you!) and start putting you in front of new customers who’ll LOVE your products and buy them on repeat.
You want consistent sales, higher engagement, and someone who’ll tell you exactly how to get your products the attention and love they deserve.
You’ve already watched a million free webinars.
You’ve got an inbox of Instagram challenges that gave you some useful tips… but not the in-depth help you really need.
We both know ads are hit and miss, not even a possibility right now, and before you know it you’ve blown hundreds of dollars with no return.
Maybe you even joined a course or a membership with an Instagram coach who promised you a one-way ticket to “unlimited sales and unlimited SUCCESS!”
But that hasn’t worked out either.
You should know: none of this is your fault, Queen.
All these webinars, challenges, and courses? They tell you what to do, but they don’t ever show you HOW to do it.
What you need is
What you need is
One that’s specific to product businesses and the unique set of challenges you have to deal with.
an in-depth, step-by-step strategy for marketing and selling your products on Instagram.
And let’s be honest… that means you’ve got more pressure to nailing the Instagram game.
A course creator, influencer, or service provider can earn their month’s salary by making sales through two or three great Reels.
But a product business owner like you, who has lower price points and depends on repeat customers…
You've got to sell more, and you need to have a solid, all-round Instagram strategy that is ALWAYS working hard for you.
You’re not selling a $1,000 service offer or a $2,000 course.
You’re selling something like a $20 body scrub, a $100 dress, or a $500 jewellery piece.
You’re not selling a $1,000 service offer or a $2,000 course.
You’re selling something like a $20 body scrub, a $100 dress, or a $500 jewellery piece.
Sometimes, that feels impossible.
But I’m here to tell you it’s not.
I have just the thing that’ll take you out of ‘stuck-mode’ and help you understand how to sell even more of your products through Instagram.
🎶 Allow me to reintroduce myself 🎶
but first...
but first...
Alisha Marfatia
I’m Alisha Marfatia
As featured on
I’m a Marketing Mentor who has run a 6- and 7-figure global brand 🧠💪💰
And I’m the first Creator to ever be featured as the go-to Reels Pro on Instagram by Instagram (Yes! On Instagram’s *official* Instagram! Did you see me?!)
You probably know me as The Reels Queen 👑 but I am so much more than a Reels Queen 👑
But you know what I realised after helping hundreds of product businesses turn more Instagram followers into customers AND after selling out my first ever product (on Instagram) in just 3 days... ?
reels pro
reels pro
That means your approach to Instagram, your followers, and how you do sales have to be different, too — IF you want to see the kind of growth, sales and success that could change your life.
That’s why I created this program (the one I’m going to tell you about any second now 😜).
I’m tired of seeing general and outdated Instagram advice when I KNOW there’s a better way.
I’m tired of sh*t products seeing MAJOR success because their owners know how to use Instagram to raise the kind of revenue you deserve.
I know you want to make more money, gain a bigger following, and get some serious eyes on your products. But I also know…
Product businesses are different to service-based businesses 🚨
In creating my own product for both of the global grands I have run, I get your sense of purpose.
I know what it is like to navigate the world of Instagram in order to sell a product I believe so much in.
Since starting my business, I’ve been a full-time cheerleader to thousands of female entrepreneurs around the world…
I’m all about: making money in a way that is FUN, SMART, SUPPORTIVE, ENERGETIC, and POSITIVE so you can make the biggest impact possible and build the life you want.
And I’m on a mission to help YOU transform yourself and your product business from impactless... to epicly impactful… and epicly PROFITABLE, too.
Here’s how we’re going to do that 👇
This isn’t just business for you. It’s personal.
You believe in your product and you want it to make a BIG impact in this world.
This isn’t just business for you.
It’s personal. I get it!
You believe in your product and you want it to make a BIG impact in this world.
The ULTIMATE Instagram marketing program that teaches you how to confidently sell out your products, build an unstoppable global brand, and grow a 5-figure-a-month business 😍💸💪
Introducing...
Introducing...
3
2
1
8 self-paced, bite-sized modules to help you maximise your Instagram sales. (Learn on-the-go with the easy-to-use app)
Insta-Training
4
Get access to all course content, bonus resources, and the community forever.
Lifetime Access
5
Forever access to any new or updated content so your Instagram knowledge will always be up-to-date.
Free Content Updates
Product-Specific
Learn how to sell and market on Instagram when your product is the star of the show
Here's how 👇
Insta-Tutorials & Templates
Get access to bonus mini-tutorials, worksheets, and Canva design templates that save you hours each week.
What is possible...
You’ll learn how to…
Sell your products in Reels (product-specific Reels)
Create an Instagram content and sales strategy that attracts and converts your target audience into followers and then customers
Sell in stories with my exclusive Story Set templates (because Stories has its own language and algorithm that you should know)
Stories has its own language and algorithm that you should know)
Work with influencers and branding reps
Optimise your account to maximise your reach and engagement
Work with influencers and branding reps
Build a supportive community of raving fans who sell your products for you
Plus so much more! (Check out the module breakdown👇 for more details)
Have successful and profitable product launches where your dream customers click ‘buy’ without hesitation
Because when you’re selling *products* on Instagram, it’s not enough to master just ONE aspect of Instagram — whether that’s Reels, or Stories, or influencer marketing.
You need to master it ALL!
It’s an all-round Instagram marketing program that teaches you how to consistently sell out of your products and grow a 5-figure-a-month product business.
Strategy & Optimising
EIGHT GAME-CHANGING MODULES
TAKE A LOOK INSIDE
It’s time to stop blaming the algorithm and start optimising your Instagram account so you can attract your target audience.
Organise, structure, and then create your own interactive Highlights that make it easy for people to buy from you (with the help of my Instagram highlights resource)
Get to grips with Instagram SEO and make it easy for dream customers to find you
Discover the key to building a personable, memorable, and standout brand
In this module you'll:
Insta-Product Academy’s
Identify your target customer so you can create content that makes them want to buy your product
Optimise your Instagram account in 7 simple steps, so the moment someone lands on your profile, it packs a punch and converts them into a customer (or email subscriber!)
Learn how to analyse and understand your Insights, so you can use this information to build an Instagram strategy that works specifically for you and your objectives
module #1
In this module you'll:
module #2
Learn how to keep your Instagram on brand and build your brand a recognisable personality
Find out the 4 Essential Content Types and how to balance them across your content strategy
Learn how to batch create like a Queen, so you’re not creating content every single day — because who has time for that?! (Not you!)
Get the formula for crafting captions that convert followers into customers
How to create content that sells, builds connections, and establishes your brand as the leader in your industry. (Product businesses can and should be leaders, too)!
Start automating your monthly content and save yourself tens of hours every month. (Including tips and tricks I used when I managed up to 12 social media accounts at a time)
Discover The Winning Content Structure that means you’ll never have to struggle with content creation again
Content is Queen
Relevant and engaging content is vital when you want to make more sales. In fact, if you nail it… content could be your greatest sales assistant.
How to Nail Your Product Reels
Think you know how to do Reels?
Product Reels are more challenging, because they’re usually focusing on a product and not a person. But, if you get them right, Reels can BLOW UP your business.
In this module you'll:
module #3
Plan your Reels with purpose. No more posting Reels because you liked a trending sound. Only purpose, strategy, and clear objectives from now on
Learn how to create the different types of Reels and understand how each of them elevate your content
Discover how to use the camera and edits to tell unforgettable and viral-worthy stories
Find out the secret to nailing smooth transitions so you don’t jar your audience
Get exclusive access to Reels mini-tutorials that walk you through how I make product Reels for my own clients
In this module you'll:
Understand how to make every single one of your followers feel seen and heard
Get step-by-step guidance on how to humanise your brand effectively with the Humanise Your Brand Checklist
Figure out how to get your followers to connect with your brand and create a lasting impact
Learn how to build a hyper-engaged audience who care about the products you sell and who rush to buy as soon as you launch
Crack the code for creating content that speaks TO your audience instead of AT them
Implement fast and easy strategies that get your followers to pay attention to your brand and stop whatever else they’re doing
module #4
Build an Engaged Community
As business owners, we all crave engagement. But what engagement should we actually be looking for and how do we get it?
Become an Insta-Story Pro
Most businesses use Instagram stories all wrong. Instagram Stories are their own language and they deserve their own methodology.
When you know how to make the most of this feature, you’ll master the art of selling IN your stories and getting your stories seen consistently.
In this module you'll:
module #5
Boost your engagement by experimenting with the different types of Stories
Become a master at writing engaging Story captions and subtitles that keep your audience engaged till your very last Story
Learn the Story algorithm — because Stories have their own set of rules
Get the Complete Insta-Story Tour that reveals the hidden features I use to sell in my Stories to interact with my audience
Discover how to structure your stories with Story Sets instead of posting aimlessly and hoping for the best. (30+ Bonus Story Set templates included)!
In this module you'll:
module #6
Master Influencer Marketing & Collaborations
Want to learn how to build profitable relationships with influencers? There’s no one better to learn from. I’ve experienced both sides of the relationship.
I’ve been paid by brands to be an influencer AND I’ve hired influencers to work with brands. I teach you everything there is to know!
Learn how to do Influencer Outreach and get access to the bonus Email Template that tells you exactly what to write when you’re pitching your favourite influencer
Become a pro at identifying potential Brand Ambassadors and understanding the different ways you can use them to grow your brand
Find out how to organise competitions and giveaways without getting your account flagged or closed down
Learn how to work with influencers successfully so you see return on investment and get the best results possible
Watch me break down a successful influencer campaign, so you know how to create an agreement you and your influencer feel good about
Figure out how to find ‘The Right Fit' and identify any red flags so you don’t tarnish your reputation or waste time and money on the wrong influencer
Discover the ins and outs of how to structure your offer, including how and when to reach out, payment terms, deliverables, expectations, and terms and conditions
Psychology of Selling
When you understand the power of psychology and persuasion, you’ll be able to sell to your audience more effectively.
In this module you'll:
module #7
Learn how to get your audience off the fence and into checkout — FAST
Uncover the 10 different ways to share social proof on Instagram — beyond standard testimonials
Learn how to be liked (without letting your people-pleasing tendencies take control of you). Because if people don’t like your brand, they won’t buy from your brand
Learn how to get your audience to trust you, your brand, and your product, so they buy from you before anyone else
Find out how to portray your brand as the expert it is, so you can become the industry leader you want to be
Discover easy ways to communicate your authority so everyone knows you’re an expert
In this module you'll:
module #8
Launching with Instagram
Have you ever launched a new product and got crickets? 🦗
Me too. But now, every Instagram launch I have is profitable and fun. I promise, it can be that way for you, too.
Figure out what’s stopping your target audience from buying your product, and how you can help them overcome those hesitations
Understand how to do a Launch Lookback so you can have even more successful launches in the future
Find out how to have a successful and stress-free product launch
Learn how to nail your launch messaging so your target audience understands exactly what you’re launching and how it’s going to change their life
Discover how to maximise sales by marketing more than just the features of your product
Insta-Product Academy’s
EIGHT GAME-CHANGING MODULES
TAKE A LOOK INSIDE
Strategy & Optimising
It’s time to stop blaming the algorithm and start optimising your Instagram account so you can attract your target audience.
Identify your target customer so you can create content that makes them want to buy your product
Optimise your Instagram account in 7 simple steps, so the moment someone lands on your profile, it packs a punch and converts them into a customer (or email subscriber!)
Learn how to analyse and understand your Insights, so you can use this information to build an Instagram strategy that works specifically for you and your objectives
Organise, structure, and then create your own interactive Highlights that make it easy for people to buy from you (with the help of my Instagram highlights resource)
Get to grips with Instagram SEO and make it easy for dream customers to find you
Discover the key to building a personable, memorable, and standout brand
In this module you'll:
module one
Content is Queen
Relevant and engaging content is vital when you want to make more sales. In fact, if you nail it… content could be your greatest sales assistant.
Learn how to keep your Instagram on brand and build your brand a recognisable personality
Find out the 4 Essential Content Types and how to balance them across your content strategy
How to create content that sells, builds connections, and establishes your brand as the leader in your industry. (Product businesses can and should be leaders, too)!
Start automating your monthly content and save yourself tens of hours every month. (Including tips and tricks I used when I managed up to 12 social media accounts at a time)
Discover The Winning Content Structure that means you’ll never have to struggle with content creation again
Learn how to batch create like a Queen, so you’re not creating content every single day — because who has time for that?! (Not you!)
Get the formula for crafting captions that convert followers into customers
In this module you'll:
module two
How to Nail Your Product Reels
Think you know how to do Reels?
Product Reels are more challenging, because they’re usually focusing on a product and not a person. But, if you get them right, Reels can BLOW UP your business.
Plan your product Reels with purpose. No more posting Reels because you liked a trending sound. Only purpose, strategy, and clear objectives from now on
Learn how to create the different types of product Reels and understand how each of them elevate your Reels
Discover how to use the camera and edits to tell unforgettable and viral-worthy stories
Find out the secret to nailing smooth product transitions so you don’t jar your audience
Get exclusive access to Reels mini-tutorials that walk you through how I make product Reels for my own clients
In this module you'll:
module three
Build an Engaged Community
As business owners, we all crave engagement. But what engagement should we actually be looking for and how do we get it?
Learn how to build a hyper-engaged audience who care about the products you sell and who rush to buy as soon as you launch
Crack the code for creating content that speaks TO your audience instead of AT them
Figure out how to get your followers to connect with your brand and create a lasting impact
Understand how to make every single one of your followers feel seen and heard
Get step-by-step guidance on how to humanise your brand effectively with the Humanise Your Brand Checklist
Implement fast and easy strategies that get your followers to pay attention to your brand and stop whatever else they’re doing
In this module you'll:
module four
Become an Insta-Story Pro
Most businesses use Instagram stories all wrong. Instagram Stories are their own language and they deserve their own methodology.
When you know how to make the most of this feature, you’ll master the art of selling IN your stories and getting your stories seen consistently.
Learn the Story algorithm — because Stories have their own set of rules
Get the Complete Insta-Story Tour that reveals the hidden features I use to sell in my Stories to interact with my audience
Discover how to structure your stories with Story Sets instead of posting aimlessly and hoping for the best. (30+ Bonus Story Set templates included)!
Boost your engagement by experimenting with the different types of Stories
Become a master at writing engaging Story captions and subtitles that keep your audience engaged till your very last Story
In this module you'll:
module five
Master Influencer Marketing & Collaborations
Want to learn how to build profitable relationships with influencers? There’s no one better to learn from. I’ve experienced both sides of the relationship.
I’ve been paid by brands to be an influencer AND I’ve hired influencers to work with brands. I teach you everything there is to know!
Learn how to work with influencers successfully so you see return on investment and get the best results possible
Watch me break down a successful influencer campaign, so you know how to create an agreement you and your influencer feel good about
Figure out how to find ‘The Right Fit' and identify any red flags so you don’t tarnish your reputation or waste time and money on the wrong influencer
Discover the ins and outs of how to structure your offer, including how and when to reach out, payment terms, deliverables, expectations, and terms and conditions
Learn how to do Influencer Outreach and get access to the bonus Email Template that tells you exactly what to write when you’re pitching your favourite influencer
Become a pro at identifying potential Brand Ambassadors and understanding the different ways you can use them to grow your brand
Find out how to organise competitions and giveaways without getting your account flagged or closed down
In this module you'll:
module six
Psychology of Selling
When you understand the power of psychology and persuasion, you’ll be able to sell to your audience more effectively.
Learn how to get your audience to trust you, your brand, and your product, so they buy from you before anyone else
Find out how to portray your brand as the expert it is, so you can become the industry leader you want to be
Discover easy ways to communicate your authority so everyone knows you’re an expert
Learn how to get your audience off the fence and into checkout — FAST
Uncover the 10 different ways to share social proof on Instagram — beyond standard testimonials
Learn how to be liked (without letting your people-pleasing tendencies take control of you). Because if people don’t like your brand, they won’t buy from your brand
In this module you'll:
module seven
Launching with Instagram
Have you ever launched a new product and got crickets? 🦗
Me too. But now, every Instagram launch I have is profitable and fun. I promise, it can be that way for you, too.
Find out how to have a successful and stress-free product launch
Learn how to nail your launch messaging so your target audience understands exactly what you’re launching and how it’s going to change their life
Discover how to maximise sales by marketing more than just the features of your product
Figure out what’s stopping your target audience from buying your product, and how you can help them overcome those hesitations
Understand how to do a Launch Lookback so you can have even more successful launches in the future
In this module you'll:
module eight
PLUS bonus templates, worksheets and mini-tutorials to make selling on Instagram that much easier
Alisha's "Screenshot This Challenge" Reel Tutorial
Transition Tutorial: Grab Out Of Screen
Transition Tutorial: "Light Switch"
Humanising Your Brand Checklist
Become The Face Of Your Brand: 30 Day Program
Identifying & Removing Ghost Followers
Keeping Your IG Story On Brand
How To Share Images & Memes To Your IG Story
Alisha's Creative Story Design Tutorial
Influencer Red Flag Analysis
Influencer Outreach Email Template
As well as access to any new content I add — EVER!
You’ll get:
30+ Story Sets
Story Set Builder Template
Building Your Customer Avatar Worksheet
Instagram Highlights Resource
The Winning Content Structure
Creative Content Inspo
Instagram 1x1 Post Template
Adjustable IG Feed In Canva
Mini Tutorial: How To Create Your Own GIFs
x15 Reels Cover Templates
Reels Tutorial: How To Create Reels Covers In Stories
Stories & Reels Tutorial: How To Adjust Colour Of Words Within Text Box
EXCLUSIVE BONUS MODULE WITH
If you’ve ever looked at me and wondered how I manage to be so energetic and confident — even before my businesses took off — it all started with Erika Cramer.
After just one watch, you’ll get the breakthroughs you need to step into your confidence as a biz owner.
Get ready for game-changing
Breakthroughs with Erika’s 5-part Confidence Mastery training
BONUS MODULE
Erika Cramer, The Queen Of Confidence
"I have done so many marketing courses & thinking I know all this... but with you, the penny dropped."
- REGAN, CO-FOUNDER @BOUTIQUE_SAUCES
Can I just say, after the last two weeks, I have learnt so much.
" I always wanted to launch my biz... I had the idea but zero idea on the execution. 12 weeks with you and I felt comfortable, empowered and ready to launch. To be honest, without you I don't think I would have ever launched."
- KATE DOODS, FOUNDER @THELOVEDUPCO
I'm so glad I joined your course before I launched my business.
PLUS GUEST EXPERT SESSIONS TO
GET YOUR BIZ SKILLS & SELF-CONFIDENCE THROUGH THE ROOF 🚀
(Because you’re a Queen and you deserve to feel like one ❤️ )
A 30-minute relaxation hypnosis to help you achieve your biggest biz goals. (From my very own Hypnotherapist!)
Boost Your Confidence Hypnosis
with Sara Zourbanos
Ecommerce expert Lisa Jones teaches you how to optimise your website so you can generate maximum sales.
Scaling Up an Ecommerce Brand with Lisa Jones
access to any new trainings
🎓
Lifetime access
👑
frequently asked questions
It’s always scary investing in your growth and development. And when someone tells you the key to making more money is spending money on your learning… it sounds hard to believe. But it’s true.
The reason you’re here reading about Insta-Product Academy is because whatever you’re doing now isn’t working for you.
You want to sell more through Instagram, you want to attract target customers, and you want to build a brand that’s bringing in $10,000+ every month.
It’s impossible to do any of that when you don’t know how to make the most of the tool you’re working with.
Being able to sell on Instagram is not magic that some business owners were born with and some weren’t.
It’s a skill that you can learn starting from TODAY.
And, when you finally understand how to make it work for your business, you’ll realise Insta-Product Academy is not an expense. It’s a necessary investment.
This is self-paced course that consists of eight modules of training where I share everything I know about growing two six-figure brands on Instagram…
So there isn’t a chance for us to work 1:1 in Insta-Product Academy since this is a group program.
But you do have the option to upgrade to have Private Weekly Voxer Coaching - see the details at checkout.
But if you want to work 1:1, check out my services for clients.
That’s totally fine! You don’t have to show your face.
We can make your products the star of your Instagram, and there are countless tutorials inside the program that’ll show you how to do that.
Yes! Whatever product/s you sell, Insta-Product Academy will teach you how to get consistent sales using Instagram.
Current students include business owners who sell:
⦁ A Journaling Subscription Box
⦁ Luxury pet toys
⦁ Natural skincare products
⦁ A clothing brand
⦁ Knives (Yes, knives!)
Whatever your product/s, Insta-Product Academy can help you!
Life’s busy when you’re a business owner. I get it. I LIVE it.
That’s why this course is self-paced and available to you forever.
You can dedicate whatever time you have, whether that’s a little or a lot, knowing that:
⦁ You don’t have to worry about keeping up with anyone else. We’re not on a schedule here.
⦁ There’s no rush for you to complete the training. With lifetime access, it might take you 8 weeks to finish the training or 4 months. You set the rules.
YES! We’d love to have you!
I created Insta-Product Academy with product businesses in mind, however a lot of what I teach is directly applicable to digital products and service-based businesses, too.
You wouldn’t be the first non-product business to join us 😘
Yes! Like NEVER before.
I’m talking cheat-sheets, detailed tutorials, and behind-the-scenes strategy. You’ll get it all… and the best thing is that none of it is general advice.
It’s product-specific advice that you can take and start using in your business today.
But remember, Insta-Product Academy is not just a Reels course. ‘How to Nail Your Product Reels’ is just one amazing module out of eight.
Insta-Product Academy is a holistic program that teaches you ALL the various elements of Instagram marketing that need to work together in harmony.
Because that’s what you need to know if you want to sell out of your products consistently and grow a 5-figure-a-month product business.
If you join today, you’ll get immediate and unlimited access to:
⦁ 8 modules of Insta-Product Academy, so you can start working on building your Instagram sales machine right now
⦁ Any and all course content updates at no extra cost. (Perfect for when Instagram has an update, because Insta-Product Academy will teach you everything you need to know about it.)
Free content updates
🎓
Lifetime access
👑
Sure, those things are frustrating when you’re navigating Instagram alone.
But, when you have me by your side, and Insta-Product Academy in your beautiful brain, you’ll see all these changes for what they are:
The chance for you to UP your Instagram game and grow that consistent 5-figure-a-month business you’ve been dreaming about.
See you inside Insta-Product Academy?
is NOT the ONLY Instagram marketing program I ever intend to create.
A final love note 💞
Has another update that makes you want to cry into your phone
😭
Switches up the algorithm and makes you feel like the algorithm hates you
😭
Releases new features and makes you feel overwhelmed with all the changes and new choices
😭
But that doesn't mean I haven't poured everything I have and know into this, and I’ll keep doing that to make sure this program stays relevant and up to date.
Even when Instagram…
Insta-Product Academy
Alisha x
Alisha x
Business owners who join Insta-Product Academy make more money, gain more followers, see higher engagement and post higher quality content.
The proof is in the pudding! 👇